Continental Who’s Who Premiere Press Release

RAJIV R. MAHESHWARY - SENIOR DIRECTOR, CUSTOMER MARKETING

Rajiv R. Maheshwary is recognized by Continental Who’s Who among Marketing Professionals. Rajiv is Senior Director, Customer Marketing and Strategic Initiatives for Synopsys.

As Senior Director, Rajiv leads the Customer Marketing Program that encompasses strategic initiatives to increase customer intimacy.  Rajiv’s responsibilities include Executive Communication, Technology Marketing, Customer Collaboration, 3D (TSV) IC Initiative, and System to Silicon Verification Initiative. In addition, Rajiv is skilled in the areas of Strategy Development and Rollout, Product and Solution Marketing, Brand Management, and Customer Collaborations.

Furthermore, Rajiv is proficient in the Japanese language, and has five years of work experience in Asia-Pacific and Japan. Most recently, he spent 18 months running Asia-Pacific and Japan business development for Synopsys based in Bangalore, India. Rajiv’s Japanese proficiency has been recognized by both Berlitz and The Japan Foundation.
 
In addition, Rajiv has published numerous technical articles, position papers, and quotations in industry trade magazines including EE Times, Electronics Weekly, EDN, and Portable Design. He is also the editor of Synopsys Journal, a quarterly publication targeted at senior management of semiconductor companies.

Rajiv is a member of many prestigious professional organizations, including, Silicon Valley Marketing Association, Tie (Indus Entrepreneurs), and Who’s Who in America.

Rajiv received his MBA in General Management from Locus Graduate School of Business, San Jose State University, as well as his BSEE from Worcester Polytechnic Institute.